Effective date: 1 August 2026

1. About these terms

These Terms and Conditions (“Terms”) govern access to and use of SiteAction, including its website, tenant portal, platform administration tools, integrations, reports, recommendations and implementation workflow. By creating an account, accepting an order, or using SiteAction, you agree to these Terms. If you use SiteAction for an organisation, you confirm that you have authority to bind that organisation.

“SiteAction”, “we”, “us” and “our” mean the SiteAction service and the provider identified in your SiteAction agreement. Questions about these Terms should be sent to siteaction@itbs.net.

2. The service

SiteAction is a software service for collecting and organising website, search, analytics and technical evidence; generating SEO opportunities and recommendations; managing implementation tasks; measuring post-change evidence; and preparing controlled update drafts for supported platforms, including Shopify. Features, limits, storage allowances, support levels and billing terms may vary by plan or service agreement.

We may add, modify, suspend or retire features where reasonably necessary for security, legal compliance, provider changes, performance or service improvement. We will use reasonable efforts to avoid materially reducing core functionality during a paid subscription period.

3. Accounts and security

• You must provide accurate, current information and keep it updated.
• You are responsible for protecting passwords, two-factor authentication methods, recovery codes, invitations and connected-provider permissions.
• You must not share an individual login, impersonate another person, or allow an unauthorised person to use your account.
• You must tell us promptly about suspected account compromise, unauthorised access or misuse.
• Account owners and administrators are responsible for assigning appropriate tenant roles and removing access when a person leaves the organisation.

4. Connected services

SiteAction can connect to services such as Shopify, Google Search Console, Google Analytics 4, PageSpeed Insights, email providers, payment providers and AI services. You instruct us to access those services only after an authorised user connects them. You are responsible for having authority to do so and for complying with the third party’s terms, policies, billing rules and data-protection requirements.

A provider may change its API, permissions, availability, pricing or terms. We are not responsible for a provider’s independent acts, omissions, outages, data accuracy, rate limits or changes. If a connection is removed, expires or is revoked, SiteAction may be unable to import data, synchronise content, create drafts or complete scheduled work until it is reauthorised.

5. Recommendations, AI and SEO results

SiteAction recommendations combine imported evidence, deterministic rules, technical observations and, where enabled, AI-assisted drafts. They are decision-support material, not a guarantee of rankings, traffic, conversions, revenue, indexing, compliance or any particular commercial result. Search engines, browsers, platforms and customers remain outside our control.

AI output and automated analysis may be inaccurate, incomplete, out of date or unsuitable for a particular website. You must review recommendations, proposed content, implementation instructions and validation results before relying on them. SiteAction does not publish AI output directly to Shopify without the configured review and approval steps.

You remain responsible for editorial, legal, regulatory, accessibility, brand, technical and commercial decisions, including checking claims, product information, intellectual-property rights, consent requirements and platform policies before publication.

6. Shopify implementation controls

Where Shopify is connected, SiteAction may synchronise supported products, collections, pages and articles and prepare update drafts. Shopify changes are designed to remain review-led: recommendations must be reviewed, drafts must be approved, and supported changes are checked against the live value where possible. You are responsible for reviewing the proposed change, confirming that it is correct, and ensuring that the person approving or applying it has authority.

SiteAction does not promise that every Shopify field, theme, app, API version, marketplace configuration or store customisation will be supported. A failed, partial, delayed or rejected platform operation may require manual intervention. You should maintain appropriate backups and change-control procedures for your store.

7. Your content and permission to operate

You retain ownership of content, website data, account information and other material you submit or connect (“Customer Data”). You grant us a limited, non-exclusive, worldwide licence to host, copy, process, transmit, analyse and display Customer Data only as needed to provide, secure, support and improve SiteAction, comply with law, and perform the service agreement.

You confirm that you have all rights, permissions and lawful bases needed for us and our service providers to process Customer Data as described in these Terms and the Privacy Policy. You must not submit secrets, payment-card data, special-category data, children’s data or other sensitive information unless the service and written agreement expressly support it.

8. Acceptable use

You must not use SiteAction to:

• break the law, infringe rights, deceive users, or violate a third party’s terms;
• access another person’s account, website, store, analytics property or data without authority;
• upload malware, credentials, payment-card data or content that you do not have the right to use;
• probe, scan, reverse engineer, disrupt, overload or bypass security or usage limits;
• scrape or export data in a way that violates a provider’s terms or applicable law; or
• use automated output without appropriate human review where it could create legal, financial, safety or reputational harm.

9. Plans, fees and payment

Where SiteAction is provided on a paid plan, the applicable price, billing interval, usage limits, taxes, renewal and cancellation rules are those shown in the order, subscription or billing page for your account. You authorise the configured billing provider to collect valid charges. You must pay amounts when due and keep billing information current.

We may suspend paid features for overdue, disputed or failed payments after giving reasonable notice where practicable. Unless your order or mandatory law says otherwise, fees already paid are not refundable for unused time. Taxes, bank charges and payment-provider fees may apply.

10. Intellectual property

We own or license SiteAction, its software, design, documentation, workflows, models, templates, trademarks and service technology. Except for the limited right to use the service during an active subscription or authorised service period, these Terms do not transfer ownership or grant rights to our intellectual property. You must not copy, resell, frame, mirror or create a competing service from SiteAction except where applicable law expressly permits it.

11. Confidentiality

Each party must protect non-public information received from the other party and use it only for the relationship. This does not apply to information that is public without breach, already lawfully known, independently developed, lawfully received from another source, or required to be disclosed by law. These obligations continue after use of the service ends for as long as the information remains confidential.

12. Availability and support

We aim to provide a reliable service but do not guarantee uninterrupted, error-free or delay-free operation. Availability may be affected by maintenance, internet failures, provider outages, rate limits, security events, force majeure or matters outside our reasonable control. Support is provided through the channels and service level described in your plan or agreement.

13. Suspension and termination

We may restrict or suspend access where reasonably necessary to protect the service, investigate misuse, respond to a security risk, comply with law, address non-payment or enforce these Terms. We will use reasonable efforts to provide notice and an opportunity to remedy where appropriate.

You may stop using the service or cancel in accordance with your order or billing terms. On termination, access ends and connected-provider access may be revoked or disconnected. Sections concerning payment, intellectual property, confidentiality, data protection, disclaimers, liability and disputes continue where their nature requires.

14. Data protection

Our processing of personal data is described in the Privacy Policy. Where we process Customer Data as a processor, the tenant remains responsible for its instructions, notices, lawful bases and responses to data-subject requests, and any additional data-processing terms in the service agreement apply.

15. Disclaimers

To the maximum extent permitted by law, SiteAction is provided on an “as available” basis and we disclaim implied warranties that the service will meet every requirement, produce a particular SEO or commercial outcome, or remain compatible with every third-party system. We do not provide legal, tax, financial, accessibility, security or professional SEO advice. You should obtain appropriate professional advice for your circumstances.

16. Liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation. Subject to that, we will not be liable for indirect or consequential loss, loss of profit, revenue, business, goodwill, anticipated savings, data or opportunity, or for losses caused by a third-party provider, search-engine decision, platform change or your failure to review a recommendation or backup your data.

Subject to the same legal limits, our total aggregate liability arising from the service in any 12-month period will not exceed the fees paid or payable by you for SiteAction in that period, unless your written agreement states a different limit.

17. Changes to these Terms

We may update these Terms to reflect changes to the service, law, providers or business. We will publish the updated version here and change the effective date. If a change materially affects your rights or obligations, we will provide reasonable notice where practicable. Continued use after the effective date means you accept the updated Terms.

18. General

You may not transfer your account or these Terms without our consent, except as part of a permitted business transfer. We may assign these Terms in connection with a merger, reorganisation, sale or transfer of the service. If part of these Terms is unenforceable, the rest remains effective. A failure to enforce a provision is not a waiver. These Terms and the applicable service agreement form the entire agreement about SiteAction and replace earlier statements about the same subject.

19. Governing law and contact

Unless a written service agreement or mandatory law provides otherwise, these Terms are governed by the laws of England and Wales, and the courts of England and Wales will have exclusive jurisdiction. Contact us at siteaction@itbs.net with questions about these Terms.